TracFone

Responsive website for a national cellular carrier

We partnered with IMM to introduce the new line of TracFone smartphones, now powered with Android™. We built a responsive website that makes it easier than ever to find the right phone and plan.

Phone and plan finder

Based on the criteria selected, the results are filtered to provide the relevant phones, making it easy for users to find what they’re looking for. We wrote the back-end logic in PHP to interact with the phone and plan database, with a few JavaScript libraries handling the front-end duties.

Animated hero

We built a responsive hero carousel, which blends image and video slides. The jQuery script that controls the carousel communicates with the HTML5 video player, ensuring pausing, resuming, and advancing the slides are all in sync.

Taking it a step further, the hero was designed to work with our responsive layout. On mobile devices, the wide images are swapped for more narrow ones, and the slide navigation is flattened to provide the optimal viewing area for small screens.

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