Commander of words
Inspired by tales of biblical warriors and his own military background as a U.S. Army officer and veteran of Operation Enduring Freedom, Graham’s writing appeals to a predominantly male demographic, which meant our task was to communicate masculine ideals in nonthreatening ways.
To develop our strategy, we joined forces with Rhetorik Creative, the video production company that produced the heart-pumping video that appears on the web site’s landing page. This creative collaboration allowed us to identify how we could best meet Graham’s objectives with innovative solutions.