Project Overview

Inspired by the concept of social networking, Flexinvest envisioned an innovative twist on traditional investment: allow users to discover and emulate portfolio strategies from friends and professionals, all using their existing brokerage accounts. The company intended to change the experience for financial investing–we brought the strategy to get them there.

The Solution

We were intentional with every facet of the brand in order to communicate an overall feeling of trust, social connectivity, and a positive aspirational tone. With those concepts in mind, we created a mobile app and website to showcase this vibrant and fresh new player in the financial investment industry, poised for growth, and a stand-out among competitors.