Leverage Shares

Project Overview

In the global marketplace, Exchange Traded Products (ETPs) are big business. When it came time for Leverage Shares to launch the world’s first range of leveraged ETPs linked to individual stocks, they needed a strategy that would capture the attention of experienced traders in the United Kingdom looking for twice the daily returns of specific stocks like Apple, Disney, and Facebook.

The Solution

We infused confidence and vibrance into every element of the brand, while respecting the classic European design aesthetic of restraint. With a logo that conveys harmony and authority, a sophisticated typeface, and a user experience that is smart, modern, and sleek, the brand inspires opportunity through clear messaging and bold minimalism.