In a write-up for Rolling Stone, Kris Kristofferson once called Johnny Cash a Biblical character, a wild giant who should’ve had his face on Mount Rushmore as much for being a timeless voice of country music as he was friend to American presidents. So when we were brought in to develop a series of digital experiences that would bring the “Man in Black” to life for the Johnny Cash Museum, we rolled up our sleeves, pushed play, and immersed ourselves in everything we could find about the legendary musician.
The result? An experience so popular the museum expanded its Nashville-based building to accommodate the faithful fans who still can’t get enough. Not quite Mount Rushmore, Mr. Kristofferson, but you really should come check it out.