Purpose-driven design
From the beginning, it was clear this project would require as much compassion as it did innovation and vision. We spent a month in discovery, learning about the sensitive issues of mental health and TWLOHA’s mission. They wanted a site that served as a space for people to connect to resources for help and hope—people who are dealing with self-harm, depression, addiction and suicide. The site also needed to connect loyal supporters and potential donors with fund-raising opportunities and community engagement efforts.