Looking to the future
Not only did we need to establish instant credibility for this new brand, we were tasked with positioning VHAN as the future of Vanderbilt University Medical Center in the new healthcare economy. We designed every aspect with intention—logo, color palette, icons, and infographics—to reflect this unique network.
This nod to efficiency reflects throughout the website. Site design features clear, quick understanding and navigation, with signpost icons added to optimize the experience. The colorful systemization brings life to an otherwise sterile environment and differentiates the three main target sections.