Year: 2023—Present
Client: David C Cook
Best-selling, inspiring, worldwide. The Action Bible brings the stories of the Bible to life with vibrant, comic book style illustrations to captivate and inspire a young generation.
The team came to Hart & Vine with a huge request: build an interactive version of their widely successful, 150 year old brand, so readers could scan QR codes in the book and continue the experience on their phones. This included building interactive content for 240 stories all within a tight deadline with the publishing of the latest book edition.
From games to videos, we designed a world of interactive content solely for Generation Alpha. They’re deep digital natives, often interacting with screens since they were toddlers. They have a strong capacity to influence purchases and sky-high standards for content.
We took these insights to build an interactive web experience with over 240 custom adventures, flowing from games (like crosswords) to devotionals and paired readings. Each adventure follows a theme: Love, Hope, Courage, etc. You get the idea. Kids scan a QR code on The Action Bible to instantly access the extended content.
“Their expertise and patience throughout the project made them one of the best partners we’ve ever worked with on a large-scale project.”
240 unique interactive experiences, 7 themes of styled content, and since the launch of the experiences they have seen their highest recorded sales to date—and are on track to continue breaking records through the upcoming holiday season.
