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ContactDigital Strategy
Failing to plan is planning to fail. Every great project starts with a well-planned strategy. Like the root system on a large oak tree, our process is to go deep—with research and discovery being the foundation upon everything we design and build. After identifying your unique selling points, collecting benchmarks, and much more, we connect your vision with a strategy that is measurable and effective.
Whether it’s helping you launch a new venture or refining your existing product, we bring ideas to life with solutions that will help redefine the landscape of your business.
Naming
Let’s play the name game. And we’re not just talking about your company name, but it could also be a service or a product name that is standing between you and success. An often overlooked strategy, naming could be the pivotal, game-changing move to a successful rebrand.
Visual Identity
More than just a logo, your visual identity includes the colors, shapes, tones, and moods that hold the essence of your brand. Brand identity is really about strategy—understanding the story of your company and being able to translate that into a graphic form, with elements that work together cohesively across platforms.
“As a company grows it is important to ensure various departments and vendors are in line with the authentic look & feel that has been designed. Having a tangible brand guidelines document that clearly states the “do’s & don’ts” of the brand is a building block to keep your brand cohesive.”
Jeff Schuette, Creative DirectorDesign Systems & Guidelines
The key to brand consistency is to establish the rules for things like logo usage, fonts, colors, photography, and tone and voice that you can share with your team (or the world if you want). Sometimes this looks like a 58-page PDF document, or could be an interactive portal with detailed examples and assets.
Content Strategy
Which comes first, the content or the design? The answer is that content and design go hand-in-hand. Content is design, and content is king. The strategy is all about planning for all the types of content there will be, how it will be organized, when it will be updated, and much more.
Information Architecture
IA, (not the AI you keep hearing about), is the process of making information findable and organized. So you have a large amount of content and data? No problem! Our job is to sort it all out and make it simple and understandable. Within a website or app, what good is any design if users can’t find what they’re looking for easily?
