06 — Icon and Wordmark
Since they’re code-breakers, they have to look at data and decipher it. Our idea was to blend the bull/bear, but connect them in a unique way that symbolizes the inter-connectivity of data and information. We were mindful of scale and how it would translate—from a small thumbnail to a billboard.
The aim behind the custom typeset word mark was for it to be clean, and forward thinking, while also rooted in history to help establish trust. We utilized a century old typeface, that also aligned with classic Swiss design style of the 1950 and 60s. The mark is bold, and was designed to work well in all scales, which enables it to work as a standalone when isolated from the icon.