Global X home page design

Global X

2015 – Present
Brand, Digital


Backstory...2015...After evolving their brand identity (with our wonderful friends at Perky Bros), we launched our first website together in 2016. What followed was a meteoric rise in assets under management (AUM), an acquisition by Mirae Asset in 2018, and the development of websites for markets across the globe, including websites for Japan, Hong Kong, Colombia, and the United Kingdom.

Additionally we have designed and launched their brand guidelines as a microsite for their marketing teams, developed a private site for financial advisors, and have produced over 30 original video spots.


What we did

  • Strategy
  • Brand Guidelines
  • Design
  • Development
  • Video Production
Global X website design on mobile phones

Standout design — The main website is a perfect example of form and function that stands out from all the other ETF issuers.

01 — The Challenge

Our goals are continually changing as new solutions are required, but one consistent challenge has been to ensure the experience is beyond ordinary, while maintaining brand standards across all platforms and projects.

Global X featured ETFs design
Global X brochure design

02 — Case Study: Designing an ETF Products Page

We aimed high to create the most user-friendly and beautiful ETF products list out there, and the result was one of our favorite solutions. The challenge was to present a lot of data in a clean and clear manner, thus removing any barriers to use and creating an experience that is accessible and fun to explore.

Filter by Category

Clicking on a category instantly filters the data on the right


Dynamically adjust columns on the table


Clicking on a header sorts the table


Table works across devices by scaling down and scrolling

Global X webiste development case study

Intuitive Filter

We created an effortless experience to enable users to find products quickly.

Tabs, Sorting, and More…

How to take an enormous amount of data and make it simple to understand

Global X website design for Hong Kong, Europe, and Japan

Global Development — Launched websites for markets in Japan, Hong Kong, Colombia, and United Kingdom.

Global X icon design for Mirae Asset
“Particularly in an industry like ours, it is essential for a website to present timely and precise data in an easily navigable, user-friendly format. There’s simply no margin for error. The team at Hart & Vine demonstrated a tremendous attention to detail and an ability to translate a complex array of inputs into an elegant solution that we are proud to share with our partners and clients.”
Global X Advisor Login screen

Advisor Login — We developed a private site for financial professionals to access ETF Modal Portfolios.

Global X Model Portfolios mockup

Dynamic Data — The precisely designed interface is easily managed via a custom backend system.

“Hart & Vine’s unique expertise and collaborative approach has been an invaluable asset.”
Global X takes over Times Square
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