01 — The Challenge
Our goals are continually changing as new solutions are required, but one consistent challenge has been to ensure the experience is beyond ordinary, while maintaining brand standards across all platforms and projects.
Backstory...2015...After evolving their brand identity (with our wonderful friends at Perky Bros), we launched our first website together in 2016. What followed was a meteoric rise in assets under management (AUM), an acquisition by Mirae Asset in 2018, and the development of websites for markets across the globe, including websites for Japan, Hong Kong, Colombia, and the United Kingdom.
Additionally we have designed and launched their brand guidelines as a microsite for their marketing teams, developed a private site for financial advisors, and have produced over 30 original video spots.
Standout design — The main website is a perfect example of form and function that stands out from all the other ETF issuers.
Our goals are continually changing as new solutions are required, but one consistent challenge has been to ensure the experience is beyond ordinary, while maintaining brand standards across all platforms and projects.
We aimed high to create the most user-friendly and beautiful ETF products list out there, and the result was one of our favorite solutions. The challenge was to present a lot of data in a clean and clear manner, thus removing any barriers to use and creating an experience that is accessible and fun to explore.
Clicking on a category instantly filters the data on the right
Dynamically adjust columns on the table
Clicking on a header sorts the table
Table works across devices by scaling down and scrolling
We created an effortless experience to enable users to find products quickly.
How to take an enormous amount of data and make it simple to understand
Global Development — Launched websites for markets in Japan, Hong Kong, Colombia, and United Kingdom.
“Particularly in an industry like ours, it is essential for a website to present timely and precise data in an easily navigable, user-friendly format. There’s simply no margin for error. The team at Hart & Vine demonstrated a tremendous attention to detail and an ability to translate a complex array of inputs into an elegant solution that we are proud to share with our partners and clients.”
Advisor Login — We developed a private site for financial professionals to access ETF Modal Portfolios.
Dynamic Data — The precisely designed interface is easily managed via a custom backend system.
“Hart & Vine’s unique expertise and collaborative approach has been an invaluable asset.”
