Year: 2019
Fitted with some of the best coaches in the world and built to provide custom-made training experiences unlike any other, Future tasked us to design targeted landing pages to drive user growth and fine-tune their conversion funnel. We provided a strategy for their on-boarding process, with a design that matches the personal and elite nature of the app.
Future’s previous marketing site was cluttered and confusing, so we designed a clear strategy to help users get started effortlessly. We also targeted improving conversion rates by highlighting their completely personalized experience.
Tier 1 focused on the customized 1-on-1 workout plans with a dedicated trainer.
Tier 2 detailed the iOS app, Apple Watch, and 24/7 text messaging features.
Tier 3 introduced the coaches and pairing system.
Tier 4 explained the pricing and money-back guarantee.
Built to provide unique access to the same coaches that train NFL, NBA, and Olympic athletes.
