Strategic design for bringing human connection to digital personal training

What We Did
  • Content Strategy
  • UX Strategy
  • Information Architecture
  • Copywriting
  • Iconography
  • UX/UI design

Fitted with some of the best coaches in the world and built to provide custom-made training experiences unlike any other, San Francisco-based Future Research Inc. tasked us to design targeted landing pages to drive user growth and fine-tune their conversion funnel. We provided a strategy for their on-boarding process, with a design that matches the personal and elite nature of the app.

01 — Intuitive on-boarding

Future’s previous marketing site was cluttered and confusing, so we designed a clear strategy to help users get started effortlessly. We also targeted improving conversion rates by highlighting their completely personalized experience.

02 — Four tier content strategy

Tier 1 focused on the customized 1-on-1 workout plans with a dedicated trainer.

Tier 2 detailed the iOS app, Apple Watch, and 24/7 text messaging features.

Tier 3 introduced the coaches and pairing system.

Tier 4 explained the pricing and money-back guarantee.

Pairing users with a coach

Built to provide unique access to the same coaches that train NFL, NBA, and Olympic athletes.

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