Year: 2019—2022
Kindful is a cloud-based software platform, helping nonprofits manage their fundraising and donor management data. Hart & Vine revitalized their visual identity and website, launching them to the forefront among the competition.
Kindful stands out among the competition with their beautiful and intuitive software, so naturally they needed their website experience to match. Our designs focused on efficiency and clarity to help users compare the product and gain understanding quickly.
Ultimately it was important to showcase how the software helps customers do more good.
After launching the new pricing page, conversions increased 30 percent. One of the key takeaways was reducing the height of the page and streamlining the content. We developed a pricing slider to condense what was previously a pricing table, and focused the copy to the essential information.
“After launching the new pricing page, conversions increased 30%”
