Kindful home page design


2019 – 2022
Brand, Digital


Kindful is a cloud-based software platform, helping nonprofits manage their fundraising and donor management data. Hart & Vine revitalized their visual identity and website, launching them to the forefront among the competition.


What we did

  • UX Strategy
  • Iconography
  • UX/UI Design
  • Front-end Development
  • Back-end Development
  • User Testing
  • Ongoing Maintenance
Kindful apps
Kindful mobile app design Kindful mobile app design Kindful mobile app design

Efficient and Empowering

Kindful stands out among the competition with their beautiful and intuitive software, so naturally they needed their website experience to match. Our designs focused on efficiency and clarity to help users compare the product and gain understanding quickly.

plant Kindful software screenshot Kindful team

Kind and Relatable

Ultimately it was important to showcase how the software helps customers do more good.

Kindful mobile design

Custom Iconography

Thoughtful use of icons and color help make the site friendly to engage

Kindful icons

30% Increase After Launch

After launching the new pricing page, conversions increased 30 percent. One of the key takeaways was reducucing the height of the page and streamlining the content. We developed a pricing slider to condense what was previously a pricing table, and focused the copy to the essential information.

Kindful pricing page design
Tracking and Reporting icon
“After launching the new pricing page, conversions increased 30%”
Kindful software
Need a hand with your project?

Drop us a line. We don’t bite…