Strategy, Design, Development, Management

Year: 2020—2024

Soundstripe

Soundstripe is a subscription based media service for filmmakers who need access to high-quality royalty free music, SFX, and stock video. They partnered with us to help redefine their brand and completely overhaul their marketing site. With the launch, the rapidly-expanding service increased conversion speed by more than 50%.

We worked with Soundstripe over two brand redesigns. The initial phase helped them carve out an edge among the competition and secured a Series A round of funding.

Phase 1 look & feel — for a highly visual and tech-savvy audience.

01 Digital strategy, revisited

After Soundstripe’s rapid growth had landed them a global audience, we refined their identity and introduced the signature soundwave stripes.

02 Selling Soundstripe’s world-class music catalog

We worked with their internal team to better understand persona data and conversion flow, and created an experience centered on song search and curated playlists.

03 Designed for a broad range of creatives

We developed a platform that not only invites users to explore the library, but includes streams of content and support.

04 Targeted campaigns

We designed the brand to set them apart in a sea of global competition. From email campaigns to social media posts, we made sure every piece was consistent.

04 The results

Analytics showed that conversions on Soundstripe’s new site were now happening 50% faster than the previous iteration. Additionally, their refined brand strategy allowed for more unique positioning in the marketplace.