Digital, Brand

Repositioned brand and increased conversion speed by more than 50% for the rapidly-expanding service

What We Did
  • UX/UI Design
  • Front-end Development
  • Back-end Development
  • Nashville AAF, Silver ADDY

Soundstripe is a subscription based media service for filmmakers who need access to high-quality royalty free music, SFX, and stock video. They partnered with us to help redefine their brand and completely overhaul their marketing site.

01 — Brand Repositioning for Rapid Growth

In only a few years, Soundstripe’s rapid growth had landed them a global audience and a Series A round of funding. With their accelerated expansion - both in persona and geographic location - necessary brand maintenance/progress was being squeezed out by other, more pressing needs of the company. Our challenge was to overhaul their marketing site, which was receiving 100K+ views/month, but was being managed internally on a highly inflexible platform.

02 — Helping Users Find What They Need, Fast

We worked closely with their internal team to better understand persona data and the website’s traffic flow, and created an experience that helped users quickly find the information they need.

03 — Targeted to their Audience

To set them apart in a sea of global competition, we designed the brand look & feel based specifically for a highly visual and tech savvy audience.

04 — The Results

Analytics showed that conversions on Soundstripe’s new site were now happening 50% faster than the previous iteration. Additionally, their refined brand voice allowed for more unique positioning in the marketplace.

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